Unmatched Durability
HG Surface wraps are designed to last over 10 years, significantly outlasting traditional paint.
HG | Surface
HG | Surface
Elevate Renault’s London presence by transforming its Staples Corner showroom exterior and introducing Dacia’s new UK corporate identity—all while aligning with updated brand visuals.
Deliver the UK’s largest cladding wrap—2,700m²—in harsh winter conditions while coordinating two distinct brand identities in one seamless architectural update..
Used advanced cladding wrap technology for rapid, weather-resilient installation; managed complex logistics; and collaborated closely with brand teams for dual identity execution.
Renault Retail Group’s relocation to Staples Corner marked a strategic move to boost visibility in the capital. Tasked with rebranding the façade from silver to white and integrating Dacia’s new identity, the team tackled the UK’s largest cladding wrap—over 2,700m²—through a meticulously coordinated winter install. Louvers and roller shutters were removed, wrapped, and reinstalled to achieve a cohesive finish.
Despite the scale and season, the transformation was completed on time, setting a benchmark for dealership refurbishments nationwide.
Staples Corner now stands as the UK’s largest cladding wrap, a feat delivered in record time with no compromise on quality.
Wrapping proved to be a smart, non-invasive alternative to traditional renovation—faster, cleaner, and more cost-effective.
The project brought Renault’s clean, white brand aesthetic to life while pioneering Dacia’s refreshed UK showroom identity. The result? A polished dual-branded space that resonates with modern automotive retail.
“It’s the first time I’ve seen a winter refurb run this smoothly. The finish is spotless—looks brand new.”
— RRG Project Manager
Despite starting in December, the team maintained momentum through winter. The cladding wrap method proved resilient, making year-round refurbishments a viable option—even in the British cold.
Have a project in mind where you would like to explore the possibility of exterior showroom wrapping?
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Looking to refurbish your showroom exterior?
HG Surface wraps are designed to last over 10 years, significantly outlasting traditional paint.
With quick installation and minimal disruption, HG Surface wraps are a cost-effective alternative to traditional refurbishments.
One of the most impressive aspects of HG Surface wraps is their superior colour consistency, unlike paint, which can fade over time due to weathering.
By applying wraps over existing surfaces, businesses reduce waste and avoid sending old materials to landfills.
We would love to hear from you! Get in touch with the HG Surface team today.
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