Unmatched Durability
HG Surface wraps are designed to last over 10 years, significantly outlasting traditional paint.
HG | Surface
HG | Surface
Transforming the internal units in stores from original colour to white for their lab grown diamond promotion
To coordinate the refurbishment of 14 stores effectively, to ultimately meet the deadlines outlined from our client..
3M DI-NOC was selected as the most suitable solution to help meet the design and performance requirements.
When revamping surfaces within the retail environment, there is a multitude of factors that you need to consider. From the design aspirations of the client to the performance of the products, downtime and much more, choosing the right solution that can tick as many boxes as possible is ever so important. In architectural wrapping, and more specifically, 3M DI-NOC architectural film, lies the ultimate refurbishment solution for this environment.
For this particular project, we were tasked with rolling a refurbishment of 14 Swarovski stores in the UK & Ireland, helping the brand with their latest ‘lab grown diamond’ promotion they were about to rollout.
The overall synopsis of this project was that Swarovski required the internal units in their 14 stores to be transformed for their original colour to white, making them in line with the lab grown diamond promo. On face value, the applications were relatively straight forward, with the main challenge being trying to coordinate all the projects that were going on.
‘’It’s safe to say that our project management skills were tested on this project for Swarovski. With a tight deadline of 6 weeks to complete we had to systematically plan out the works with our installers to ensure that we met the expectations our clients had.’’ Said Lauren Siddons, Director of HG Surface.
Lauren continued, ‘’Not only was the coordination of getting the installs done a challenge, but there were also a number of other key considerations that we had to take into account. We had to ensure we had the permits for works in shopping centres, which also required additional insurance to cover the liability within these centres. On top of this, we had to conduct a lot of the installs out of hours.’’
Throughout the duration of the project, the HG Surface team worked really closely with Marc Kahlaf, the project manager from Swarovski themselves to ensure this project was completed as smoothly as possible. Although one of the benefits of architectural wrapping is the seamless application, the majority of these works were completed out of hours to have as minimal impact as possible on the day-to-day operations of the stores. In just 6 weeks, the installations across the 14 locations were complete, and the Swarovski stores were promo ready.
Mark Kahlaf of Swarovski had this to say on the project, ‘’HG Surface provided an exceptional service on this project. The coordination and executing of the projects with yourself and the team was flawless – communication wise we were aware of everything happening within the projects, whenever the team faced an obstacle, they tried to fix it before coming to the brand asking for a solution.’’
‘’We were delighted with the results of this project. When there is such a large rollout there is always fears that something could go wrong, but this job really did go as seamless as possible. More importantly, our client was delighted with the results and complemented us on our professionalism throughout the process which was great to hear. Feedback like this from a brand like Swarovski really does underline how far the HG Surface brand come in a short space of time.’’ Added Lauren.
The flexibility of architectural finishes lends themselves perfectly to the retail environment. The seamless application of film makes it particularly suitable for retail, with downtime, mess, noise and disruption all being reduced with this type of refurbishment opposed to a traditional method.
Moreover, the retail environment is one that endures a lot of high traffic, and when it comes to an architectural film that can stand up to the rigours of the day to day impact these surfaces will have, 3M DI-NOC is the product you need to utilise. When it comes to interiors, the product has a warranty for 12 years and will last longer. The product is very much there to stay.
Book a consultation >This wraps up the Swarovski case study. We hope this project review gives you a good insight into what’s possible with 3M DI-NOC Architectural Film, but if you are left wanting to discover more around this concept in this environment, please do check out the dedicated inspiration page here: https://hgsurface.com/inspiration/retail-applications/.
Have a retail project in mind where you would like to explore the possibility of Architectural Wrapping? Don’t hesitate to get in touch with us by emailing us at hello@teamhg.co.uk, or calling us on 01977 651 017.
Looking to refurbish your retail environment? Get in touch.
HG Surface wraps are designed to last over 10 years, significantly outlasting traditional paint.
With quick installation and minimal disruption, HG Surface wraps are a cost-effective alternative to traditional refurbishments.
One of the most impressive aspects of HG Surface wraps is their superior colour consistency, unlike paint, which can fade over time due to weathering.
By applying wraps over existing surfaces, businesses reduce waste and avoid sending old materials to landfills.
We would love to hear from you! Get in touch with the HG Surface team today.
©2025 HG Surface
